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In 2015 PEW Research studied the smartphone habits of American adults. This intuitive study revealed that 46 percent of American adults say they "can't live without their smartphone." In 2015 eMarketer also conducted a study on smartphone usage and the predicted impact of mobile advertising. eMarkter's report unveiled that by 2017 over 59 percent of digital search ad dollars will be spent marketing on mobile devices, including smartphones and tablets. These statistics show that mobile marketing is no longer a passing trend . It is a consumer-centric marketing effort that should be viewed as a chance to speak directly with your intended consumer by making a lasting connection. 5 Tactics To Create Easy-to-Implement Customer-Centric Mobile Marketing Campaigns 1) Tell a story through your blog -- Customer-centric marketing efforts should focus on involving your customers with the story of your brand. Your mobile marketing efforts will need to create mobile-friendly blog...

Face and body roller massagers seem to be the trend nowadays, but one of the most popular ones is the Refa Active. This is a handheld massager, with two rollers and an easy-to-grip handle. Refa has a few models of massagers, but the Refa Active is also made specifically for athletes, and has some unique features of its own. Of course, non-athletic people like me can also use all the features too, because it's claimed to have aesthetic effects, beyond the health benefits. In fact, I'm told that some people may also see a slimming effect with consistent use of the massager! Refa Active: A fully-featured massager for face and body I've blogged about massage rollers before (and have looked at the science behind facial massage too), so these don't need an introduction, but out of the ones I've tried, the Refa ones are the best. My mum consistently steals my Refas from under me (my Refa Carat, which I've Instagrammed here previously , is now permanently located on he...

A couple of months back, it was all over the place. Everyone was discussing about it. Be it tech websites or blogs or newspapers or News Channels, all these primary sources debated on the information dispersed that Flipkart, one of the most sorted and trusted online shopping portals, was all geared up for app-only and quit desktop version. Does foraying into an app-only format make sense? It was debated all over with mixed reactions and feedbacks. App-only: New face of e-commerce There are no two opinions saying that the Internet usage has increased manifold in the recent past in the country. Ditto the consumption of smartphones. According to reports, Flipkart is getting 70-75% of its total traffic from its mobile app. This was the primary and the most obvious reason behind the idea. Majority of population in India access the internet through smartphones. Yes, we agree that most of the population in India spend their time using their smartphones. Installing an App is always a help. Sma...

Urban Decay's Vice 4 Eyeshadow Palette is probably one of the Holiday 2015 makeup items. Urban Decay's Vice Palettes have always been popular, starting with the original Vice Palette launched in 2012, the following iterations on the Vice themed (named Vice 2 and Vice 3) were also really popular, and tend to sell out pretty fast. If you're an eyeshadow lover, you probably already have Vice 4 on your radar - if you haven't already gotten it! Urban Decay Vice 4 Palette: New for the Holiday 2015 season The Vice 4 Palette has a whopping 20 eyeshadows, like the 3 other Vice Palettes before it. And according to Sephora, the palette " is formulated with Urban Decay�s own Pigment Infusion System�, a proprietary blend of ingredients that deliver rich, velvety, blendable color that lasts and sparkle that stays in place ". Urban Decay's eyeshadows are famous for their pigmentation and good texture, so I'm happy to hear that! Urban Decay Vice 4 Palette: A great ...

Too Faced's Christmas in Paris Collection is quite hotly anticipated, and after previously bringing you swatches of the Le Grand Palais set , I've decided to (finally!) post the rest of the swatches! Better late than never, right? Too Faced Christmas in Paris: A holiday collection that looks super festive! The Holiday 2015 items I have here are the Melted Kisses and Sweet Cheeks set, the Le Petit Tresor set, and the French Kisses melted set. Most of these sets consist of existing shades from Too Faced's permanent collection, so I guess if you're already familiar with the shade range these swatches may not excite you as much, although the Le Petit Tresor set does contain one exclusive shade. Too Faced Christmas in Paris: Sets featuring some of their most popular products As with the Le Grand Palais swatches , I also took these photos indoors at a restaurant, and was multi-tasking (eating while swatching makeup is fun, but not easy), so pardon any less-than-perfect swatch...

Too Faced's Le Grande Palais is one of the key items in the brand's Holiday 2015 collection. It's basically a set, with a palette of 18 eyeshadows, two blushes, a bronzer, and a highlighter. It also has minis of the Melted Lipstick in Peony, the Better Than Sex Mascara, and the Shadow Insurance Eye Primer. I've gotten a lot of interest ever since I posted about this on my Instagram (and one person even bought it when it came out on account of the Instagram pic), so I figure I'd better get around to swatching this! Too Faced Le Grand Palais: One of the stars of the Holiday 2015 collection Le Grand Palais is a Sephora exclusive , so if you want it, you know where to get it! Also, this is limited time only since it's a Christmas item. So I wouldn't wait too long to get it if you're interested! Swatches of the other Too Faced Holiday 2015 makeup items will be up soon too - I've just been busy, and there are a ton of Christmas collections out now! Too Fa...

Image Source http://goo.gl/XNosfH   The latest Apple product is being released, and Mac lovers have been lining up to get their hands on the iPhone 6s. So what makes this product so special? Besides the expected software updates and advanced Touch ID, faster 4G and Wi-Fi connections, a sleeker design with a rose gold finish and of course iOS9; what are some of the new features that iPhone-fanatics can look forward to? Since Bend-gate there have been speculations regarding just how durable the latest iPhone will be. Apple have addressed this and have engineered a new alloy of 7000 Series aluminium, the same used in the aerospace industry, to ensure your phone won�t bend in your pocket. But that�s not all they have to offer. See some of the top new specs below: 3D Touch This is perhaps the most exciting of the new features of the iPhone 6S. This revolutionary technology combines software and hardware to bring a new dimension of functionality to using your phone. As well as the now fa...

When you create a website for your company or business or even a store, your main goal is to create enough traffic to your webpage. Instead of trying to create a wonderful online page without any help, taking assistance from the guest bloggers will be the best way to enhance the traffic to your website. There are many benefits from opting for guest blogging that are listed below. Helps you with Establishing Credibility and Expertise The products that are promoted on your website will usually be frowned upon, if it is not advertised in the right manner. Hence, it becomes necessary that you share its incredible features and other such useful information with your audience, instead of sticking with a product promotional tone. Since the blogs will be from someone who is from the outer circle of your advertising department, their main focus will be to use the right tone that can grab the attention of the visitors. Hence, they focus on using right pitch, which might not generate enough adver...

Givenchy Teint Couture Balm (aka Givenchy Teint Couture Blurring Foundation Balm) SPF15 is the latest base product for skin to come from Givenchy. Givenchy has some really gorgeous face makeup - their Prisme Libre loose powders, as well as their little squares of pressed finishing/brightening powders are some of my favourites (and I recently hauled yet more of their stuff, as this IG photo shows ), and make up some of the brands best known products. So I had high expectations for the Teint Couture Balm. Givenchy Teint Couture Balm SPF15: The latest lightweight foundation/BB cream-type product from Givenchy The Teint Couture Balm is advertised as being a " an invisible, ultralightweight, skin-fusion foundation for a flawless, bare-skin effect , and it's a lighter foundation/base product addition to Givenchy's range. I'm pretty late to the party - these were launched a couple of months ago, but I'm only reviewing them now, but on the bright side, a thorough review is...

Kiehl's Daily Reviving Concentrate is Kiehl's latest face oil, and is the day counterpart to their iconic product, the Midnight Recovery Concentrate (which I've made mentioned of on my blog before ). The idea behind the Daily Reviving Concentrate is that you use it during the day to protect your skin, and you use the Midnight Recovery Concentrate during the night to help your skin repair itself. For facial oil lovers, this is pretty great! Kiehl's Daily Reviving Concentrate: A companion to the iconic Midnight Recovery Concentrate The Kiehl's website calls this a face oil that "strengthens skin�s defenses against daily aggressors to keep skin youthful and radiant-looking all day", and "provides antioxidant protection with a powerful blend of naturally-derived oils, including Ginger Root, Sunflower and Tamanu". It also claims to be "Paraben free, 100% natural origin, Mineral oil free, Non-comedogenic, Non-acnegenic". I guess that's g...

Urban Decay's Naked Smoky Palette is the latest eyeshadow palette addition to Urban Decay's Naked range of palettes, and the fourth in the range (after the original Naked, Naked 2, and Naked 3). Urban Decay traditionally has been known for its bright and bold eyeshadow shades, but the addition of the Naked Palettes has helped to really establish the brand as not just for neon lovers, and brought the brand to a whole new audience. Urban Decay Naked Smoky Palette: The fourth palette in the Naked Palette series. I'm a pretty big fan of Urban Decay's eyeshadows, I have some in the really old packaging with the old logo and in the tin packaging, and the quality of the eyeshadows now is just as good as it was then. Of course, the brand image has gotten a bit more glamorous and a bit less grungy over the years, but the quality is still pretty great. Urban Decay Naked Smoky Palette: The shade range consists of both smokey and everyday shades. Anyway, without further ado, let...