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Vichy's Aqualia Thermal Night Spa Sleeping Mask is the latest product launch from the brand under its Aqualia Thermal range, which is meant to hydrate the skin. Vichy has marketed this as " the most-loved sleeping mask in Hong Kong, China, Taiwan and Singapore " on their website, and it seems to have gotten various accolades from local and regional beauty publications already. Vichy Aqualia Thermal Night Spa Sleeping Mask: The latest addition to the Aqualia Thermal range I've previously reviewed the Dynamic Hydration Serum and Rich Cream and liked the two products - in fact, the Rich Cream is part of my current daily arsenal as my go-to moisturizer, and I'm probably nearly half-done with it. So naturally, I was excited to take a look at the Sleeping Mask! According to Vichy's website , you're supposed to apply a thick layer into your face, let it sink in for 10-15 minutes, and then either massage in the excess or tissue it off. I will be the first to ad...

Lancome's Miracle Cushion Foundation Liquid Cushion Compact SPF 23/PA++ is the first cushion foundation from a Western brand (if not one of the first), and it seems to be launched to much aplomb and fanfare in the West, (it hasn't hit this part of the world yet, though!). I found this entire trend interesting - while Western makeup and beauty trends are still exported to Asia, it also seems like the cross-pollination of beauty trends definitely goes both ways now. From the advertising I've been seeing Lancome do in the Western market, I was slightly amused to see that it was launched in the West to such fanfare and noise, with collaborations with Lisa Eldridge, Penelope Cruz modeling the product, Instagram hashtags, a mini-movie, and a microsite proclaiming the "new technology inside". Lancome Miracle Cushion Foundation: Launched with guns blazing! ( Source ) I had a bit of a "Whoa, Nelly!" moment at all the fanfare, because BB cushions and cushion fo...

Illamasqua's Glamore Lipsticks are a fairly new finish of lipsticks introduced by Illamasqua in 2014, and the shade range has been steadily expanding since then. The lipsticks have a satin finish (as opposed to the more matte finish of the brand's previous lipstick offerings), and these have been pretty popular. Since Illamasqua has just come to Singapore (there is a store at B1 at Takayashimaya), I took the opportunity at the store opening to do what I do best - swatch makeup! I just love swatching stuff, it makes me look all weird and anti-social at these events since I'm basically hunched over the testers swatching up my arm intensely (I swear I'm totally normal and sociable! I like people! Really!), but a girl's gotta do what a girl's gotta do! Anyway, let's move on to the swatches. Continue Reading . . .

ISOI is a Korean skincare brand that touts itself as using natural products and " no harmful chemicals " (quote directly from the front page of the website). ISOI stands for "I SO Intelligent", and the main page of the ISOI site also encourages people to "Be an Intelligent Customer, and use isoi" and its "speed-effective natural skin care". And, the bestselling product from ISOI is its Bulgarian Rose Blemish Care Serum, which I'm reviewing today. ISOI Bulgarian Rose Blemish Care Serum: The best-selling product from ISOI Let me first say, the irony of encouraging people to be intelligent consumers while trashing "harmful chemicals" and promoting "natural skin care" in general is not lost on me. The fact is, as far as skincare is concerned, chemicals are not inherently bad, and not everything natural is automatically good. This is particularly the case for skincare, where the application is topical, as opposed to ingested, ...

Etude House's Stay Up Foundation SPF40/PA++ is the brand's latest liquid foundation, and it claims to have a smooth texture and moisturizing properties for a smooth and flawless base. It also claims to have whitening properties to boot. On the product box, it says that it has a "smooth up, cover up, moist up 'Stay Up' formula" - so now you know where the name comes from! Etude House Stay Up Foundation: Liquid Foundation with moisturizing properties I found it interesting that Etude House launched a liquid foundation - after all, in the age of BB/CC/DD creams/cushions/what-have-yous, a liquid foundation seems pretty old school. But, Etude House does have some pretty good makeup, so I was interested to see the brand's take on the good ol' traditional liquid foundation - I imagine it's probably good! Etude House Stay Up Foundation: I have 4 shades of the liquid foundation for review These come in a variety of colours, and I have four shades for review...

Ettusais has launched two shades of blusher and two lip pencils for Valentine's Day, and as might be expected, both are limited edition.This consists of two blushes, the Heart Cheek Color, as well as two shades of Creamy Lip Crayon, both in shades of pink and orange. Ettusais Heart Cheek Color and Creamy Lip Crayon Let's go on to the swatches and my quick thoughts on them! Continue Reading . . .

Etude House's Give Me Chocolate Collection is a limited edition, Valentine's Day-themed collection. The collection consists of a few nail polish colours, and also three eyeshadow duos, which are packaged to look like little chocolate bars! I guess Valentine's Day and chocolates are a no-brainer of a combination! Etude House Give Me Chocolate Eyeshadow Duos: Limited edition for V-Day Initially, I actually thought these were some combination of bronzer/blush or highlighter/bronzer (perhaps I was influenced by other brands like Bourjois, who had also packaged bronzers in chocolate-looking packaging). It only dawned on me that these were eyeshadows when I saw them being used in a demo. So, let's move on to the swatches and my quick thoughts on them! Continue Reading . . .

BeautyAsia came to town a couple of weeks back, and it's one of the largest scale beauty trade shows in Singapore, so I couldn't miss it! I also took photos of some of the highlights that I'd like to share with you guys! There were tons and tons of things to see (over 100 booths!), so I thought I'd just give you guys a quick view of some of the highlights, and what I bought! BeautyAsia 2015: One of the ever-popular nail polish displays As you might guess, this year's BeautyAsia had a pretty big crowd, as always. And, just like last year's BeautyAsia 2014 and BeautyAsia 2013 , some of the perennial favourites were there - Hakuhodo was there with their gorgeously soft (if expensive!) brushes, and the nail polish distributors were there too. So, without further ado, let's take a dive into what I saw there! Continue Reading . . .

Social media has become one of the biggest marketing tools in the digital age, and nothing more so than the platform of Facebook. As confirmed in this recent article , Facebook now has 1.23 billion active users, and with such a huge influential power over consumer�s online activity, it has become the largest marketing portal for businesses worldwide. But aside from throwing money at advertising a page and boosting posts, there are far simpler tactics that can enable even small businesses to enhance their return without the need for heavy expenditure. Be Available One of the biggest mistakes many businesses make on Facebook is not having their contact details available on the page. As a consumer, there is nothing more infuriating than being caught up by a call to action, to find that there�s no way of even contacting the company. Always ensure that your full contact details are listed on the page and that any call to action posts have a contact method included. Be Relevant Whenever you...

SKII (also written SK-II) is a Japanese brand of skincare and beauty products, and is famous for incorporating the ingredient "Pitera" into its products. In particular, its star product, the Facial Treatment Essence, has been massively popular in Asia. As a result, SKII has become something of a cult brand, with lots of fans swearing that it gives them skin that looks everything from younger, to fairer, to bouncier (I'm not making any of these up, by the way - I actually have real-life friends and colleagues who really swear by this). So, I was pretty excited to try this out for myself, and review it! SKII has something of a cult following, particularly with its Facial Treatment Essence The products I have are SKII's Facial Treatment Essence, the famous cult product, as well as SKII's Facial Treatment Clear Lotion, which is something akin to a toner (you also apply it with a cotton pad and swipe it on your face like a toner). Also, I have the SKII Facial Treatment...